Before traveling to unfamiliar places for the first time, it is very important to make solid planning so that your precious time and money is not frittered away. Travel brochure plays vital role with this concern. These brochures are the person’s first contact with the travel services and a particular destination, so you need to create a good impression through these brochures to the potential traveler. A right design of travel brochure serves as a travel guide for the tourists. In fact this is the purpose of a travel brochure exactly. Travel brochures are best friends and guides for the tourists. By choosing a right design and layout of your travel brochure, you can give an easy guide and wonderful experience of urban travelling to the tourists with your brochure alone. Your travel brochure should be capable of encouraging the potential traveler to become a customer.
Before you start working to design a brochure, you have to know what your brochure campaign is going to be about. Before you deliver brochure to the reader’s hands, your massage should be clearly defined. You need to focus on showing what makes your destination or business exclusive in the crowd. It should also be pre-defined what kind of market it is made to appeal. Keep the contents of travel brochure relevant, concise, straightforward and obvious. Try to provide all necessary information in as easy as possible manner.
When it comes to traveling, we start visualizing and dreaming of huge trees, ocean waves, sandy beaches, long roads etc. Your brochure should be capable of making those visualizations and dreams clear to the people who are tired of daily work grind and look to escape it so that they can relax for a few days at their favorite destination. Use of beautiful images will inspire people to move to that destination being your customer. People will surely take impression from the images used in the brochure and compare those images with their visualizations. Adding high quality and professionally taken photos will help to create a variety of interest points to the reader. Try to find the best interests of the readers and research the hot spots, because some people prefer to visit the main city over historical site of a destination.
Here is preview of a Free Printable Travel or Tourist Brochure Template created by our staff using MS Word 2013,
Choose appropriate color scheme for brochure design and images to enhance the attraction to the reader. Colors surely play vital role to obtain emotional response from the readers.
Do not over load your brochure with a lot of details and information. Do not make people involved in stress of understanding complex terms and information on your brochure as they usually want to travel to overcome stress from their lives. Use easy sentences, clear and concise statement of information in appropriate font size and style. Write short paragraphs and blocks of text. Attractive images and titles should be breaking the big text blocks to keep hold of the interest of reader.
Your brochure competes with thousands of other travel destinations. Convincing people to visit your destination should be the actual target of your brochure design. Offering affordable attractive pricing, superlative hotels, special entertainment and other attractions of people interest will make your travel brochure stand in crowd and get more leads. As much interests as you offer to your reader, more the chances of drawing in new customers.
Encourage people to take action and ask for more details through phone number, email or visiting your office. Try to create sense of urgency by using words like “Limited time offer”; it will draw in more customers in less time and promote your business. You can also add free offers or discount offers to attract customer over other destinations.