On purchasing any goods, consumers require a written note of warranty to ensure that the goods or items they are buying will be free of defects and work for long. “Warranty” or “Guarantee” are two terms that are used interchangeably. Warranty certificate, or guarantee certificate accompanies all kind of products, especially electronics, which states the term of repair or replacement in case of any defect or other issues within a declared period of time. Warranty certificate is fundamentally a contractual agreement that the goods or services you are selling will be meeting particular quality standards without any defects. Warranty of course means the company’s high level confidence in the quality and performance of their product or service. Generally, warranty certificates are issued by the manufacturers, but it has become an important tool for the third parties (like sellers or distributers) to offer warranty certificates or warranty cards with the products they sell. Warranty certificates play the same role in case of services as of products.
If a consumer is not offered a warranty certificate, or they need to make claim due to some defect in the product, they may write a letter to claim warranty outlining all the faults and details of product or service purchased. Sometimes, manufacturer companies provide detailed document of terms and conditions, and warranty statement to the sellers. Then sellers issue warranty certificates to the consumers.
There are no set rules for issuing warranty; it can be either a short document, or just a business card with warranty note on it offered to the customer. However, it should clearly list the company name, product name, serial number / product registration number, and exact and obvious terms of warranty, so that warranty becomes legal and official to the consumers.
Here is preview of a Free Printable Warranty Certificate Template created by our staff using MS Word 2013,
Contents and terms mentioned in the warranty certificate should be complete and easily comprehended by the consumer to prevent any confusion, legal claims, or disputes in case of fault, refund, or replacement. While issuing a warranty certificate, include only reasonable terms of warranty that are not likely to be out of your pocket or beyond the budget. Warranty is usually offered for at least one year at no extra cost. But avoid offering such good terms like free 5 years repair, or 3 year replacement guarantee.
The reality is that when you sale your product, you are giving some expectation to the consumer about the quality of the product or service as implied warranty. For example, while buying a cell phone, a consumer expects that it will be working with all features it is offering, or while buying a motor bike, a consumer expects it will drive long when you start it.
A warranty certificate can be incredibly valuable marketing tool. Using this tool, you are actually trying to lower the perceived risk that the consumer feels in buying a product or service. Put yourself on the customer’s side to decide what a customer may be looking for in a warranty certificate to be included when they are buying a product or service. So think the ways to ensure that a product or service sound less risky to a potential customer. For instance: money back guarantee, free repair for a particular period of time, or replacement of the item within declared period of time from the date of purchasing. It sounds like an insurance policy to the customer that encourages them to take risk.
Let me mention an important point here. If you want to sell your product with minimal markup in order to make money from service, then service should not be covered in warranties. You can offer warranty of a product but not the safety of a product. Seller in only liable for the warranty terms defined on warranty certificate, but not for the missing out or damage of the product caused by negligent behavior.
Keeping above described points in mind, you can easily draft the warranty certificate. Let’s have an example of an air conditioner warranty certificate. It can cover company name, product name, model number, product registration number, date of installation, installed by (person name), name of owner, address of installation, and all terms of service and repair of air conditioner. Company seal or stamp will make the certificate more official, authentic, and legal.
Here is download link for the above shown Warranty Certificate Template,